About me
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I craft data-driven digital strategies that engage audiences, optimize content, and drive measurable growth.
I’m an entrepreneurial digital marketer with a knack for solving complex challenges through strategic web content, SEO, and data-driven campaigns. I thrive on optimizing digital experiences that not only engage audiences but also drive meaningful growth. With a background spanning nonprofit and e-commerce marketing, I specialize in crafting compelling strategies that connect brands with the right people—turning insights into action and opportunities into impact.
Beyond my professional work, I find inspiration in the outdoors and cherish time with my loved ones—both of which fuel my creativity and strategic thinking.
Professional experience
Plan International USA
Senior Manager, Digital Experience & Web Strategy
July 2025 – Present
I currently lead the digital experience strategy for Plan International USA, ensuring a seamless donor journey across our website and donor portal. I guide internal teams and external vendors to streamline our web content, enhance user experience, and align messaging with fundraising priorities. My work focuses on improving efficiency, advancing digital giving tools, and preparing our web platforms for future innovation.
Web Content Manager
January 2022 – June 2025
As Web Content Manager, I shaped Plan’s online storytelling and donor experience. I collaborated across teams — including creative, email, social and paid media — to produce cohesive campaigns that strengthened brand awareness and donor engagement. My work on the Donor Portal revamp and the symbolic giving catalog helped modernize our online fundraising and increase revenue.
Freelance Digital Marketing Consultant
October 2021 – December 2021
Between roles, I provided freelance support to organizations needing short-term help with email marketing, testing and content builds. I worked primarily with Klaviyo and Jira, focusing on improving campaign performance and ensuring smooth user experiences across devices.
Green Garden Products – Norton, MA
Content Marketing & Social Media Manager
December 2019 – October 2021
I managed digital marketing and e-commerce strategies for heritage brands like Ferry-Morse, Jiffy, and American Seed. Working directly under the Head of E-Commerce, I helped grow the direct-to-consumer business through data-driven content, SEO insights, and cross-channel campaigns. My efforts contributed to significant online growth during a period of rapid expansion.
K&M Accessories – Providence, RI
Digital Marketing Specialist
November 2017 – December 2019
I built K&M’s in-house direct-to-consumer marketing channel from the ground up—managing website content, paid ads, email campaigns, and product listings across Amazon and Walmart marketplaces. By combining storytelling with performance data, I helped triple annual revenue in the first year and established K&M’s foundation for long-term online success.
Education
Salve Regina University
Master of Science, Innovation and Strategy
2016
Salve Regina University
Certificate of Graduate Studies (CGS), Nonprofit management
2016
Rhode Island College
Bachelor of Arts, Communications
cum laude
2014
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